Sun Tzu's Art of War

“If you know the enemy and know yourself you need not fear the results of a hundred battles.”

Sun Tzu, The Art of War


Some two and a half thousand years later, this quote is still relevant.

The Art of War, by Sun Tzu is interesting because he doesn’t go into detail about the actual fighting, but concentrates more on preparation, planning and having the right information at your fingertips.

These days, the right information can mean all the difference between a successful marketing campaign and one that fails to deliver its full potential.

Forget ABC1 demographic classifications, it’s old hat and simply too generic to be of any real use when it comes to precision targeting.

adsynergy has a customer-profiling tool that is possibly the most effective on the market. It is quite simply the most comprehensive cross-channel consumer classification software, built specifically for today’s hyper-connected world.

It will reveal all the different types of households that reside in your catchment area, with their various life-stages, marital status, household compositions and financial positions.


“Ponder and deliberate before you make a move.”

Sun Tzu, The Art of War


With deeper insights into your target markets lifestyles and behaviour, you’ll be able to make more informed marketing decisions and ensure that your marketing budget is spent only on your prospects.

They say nothing in this life is free, but Chris Lovell, Adsynergy’s resident media guru, is prepared to produce a FREE Customer Profile Report for the first five companies to contact them.

But because each profile takes around seven working days to produce, they are limiting it to the five companies to contact them – very much on a first come, first served basis.

There’s no obligation or restriction on the data They’ll present to you, but if you’re interested, they can show you how to reach your customers through their preferred media channels … without wastage and without missing any potential sales opportunities.

Customer profiling means you can also target by postcode as well as demographics, very useful if your customers come from a specific area, such as within ten miles of your shopping centre or housing development.


If you’re interested, contact Chris on 01926 355 152 or for a chat.

To quote the great strategist himself …


“Many calculations lead to victory, and too few calculations to defeat”

Sun Tzu, The Art of War

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