Sky AdSmart TV Case Study: McLaren

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Adsmart Case Study: McLaren


McLaren Racing Limited, competing as McLaren Honda, is a British Formula One team based at the McLaren Technology Centre, Woking, Surrey, England.

Campaign Objectives

To raise awareness of the brand’s new Sports Series.

Top Line Results

In early 2016 McLaren Automotive ran a pan European digital advertising campaign to launch the new Sports Series. We were delighted that the only element of TV that they included was a Sky AdSmart campaign targeting the top 2% of households (in terms of affluence and propensity to buy UK manufactured sports cars) in the vicinity of their 5 UK dealerships in London, Ascot, Birmingham, Manchester and Glasgow.

Content courtesy of Sky AdSmart TV.