“Closer to Nature, Closer to People.”
Development of new fishing tackle of course entails technological development. Shimano have been committed to technological improvement in order to enhance basic performances and introduce innovative functions. However, that this approach is not sufficient and instead of regarding fishing tackle as a mere tool to catch fish, Shimano regard it as a tool to enjoy fishing. This new conception has led us to a higher stage of development, enabling us to create products that appeal to anglers’ sensitivity. In quest of a perfect visual image, grip feeling, and user comfort, they now develop exciting equipment that truly enhances the enjoyment of fishing. In developing fishing tackle, Shimano deals with not just technologies, but also anglers’ sensitivity, and even their subconscious expectations.