These days, the right information can mean all the difference between a successful marketing campaign and one that fails to deliver its full potential.
Forget ABC1 demographic classifications, it’s old hat and simply too generic to be of any real use when it comes to precision targeting.
The customer-profiling tool we use is the most effective on the market. It is quite simply the most comprehensive cross-channel, consumer classification software, built specifically for today’s hyper-connected world.
It will reveal all the different types of households that reside in your catchment area, with their various life-stages, marital status, household compositions and financial positions.
With deeper insights into your target markets lifestyles and behaviour, you’ll be able to make more informed marketing decisions and ensure that your marketing budget is spent only on your prospects.