Smartphone usage is on the increase and for the first time, more than half of the people in the UK will own a smartphone by the end of this year, according to research from ZenithOptimedia.

The UK is expected to have 69 per cent smartphone penetration by 2018, making it the 25th highest country in the world in terms of the proportion of people using the devices.


Meanwhile, tablet usage increased from 5.3 per cent in 2012 to 14.8 per cent in 2014. It is forecast to reach 19.8 per cent in 2018.

By the end of 2015, 51 per cent of people in the UK will have access to a tablet, up from 40 per cent at the end of last year. The UK will have the seventh-highest tablet penetration at the end of this year; it is expected to climb to sixth by 2018 with 65 per cent penetration.

This makes the case for optimising your online presence with digital brochures. While an average website is scanned for an average of 15 seconds, this jumps to 6 minutes for a digital brochure, with prospects both reading and engaging with your brand messaging in a far more immersive and interactive way.

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