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It just so happens to be Youtube’s 10th birthday this year. 10 years, ain’t it mad? 10 years of crazed videos of TV shows, music videos, DIY shots, animal clips, life documentaries, movie trailers and live streaming. Not forgetting vlogs, fashion & beauty tips, reaction vids, guffaws, tricks, stunts, cockups and plenty of WTF videos. Youtube has pretty much everything, you could possible want a clip of. Provided it’s not too “sick in the head” for YT. There’s one other mention that should be on that list, commercials. Youtube has been a vanguard in propelling digital marketing and visual advertising. From TV commercials, to guerrilla marketing stunts, Youtube provides an online platform that provides quick viewing access and forum debates. Video uploads allow others to provide instant online feedback. That includes the good, the bad and the ugly reviews. This also allows the viewer to see the video multiple times. Something TV hasn’t been able to do, until the launch of rewind-TV. Considering that videos like Gangham Style has over 2,307,000,000+ views (Lord….) & Justin Bieber – ‘Baby’ has 1,157,000,000+views (Oh Lordy….), the power of Youtube is undeniable.

So how have the most popular adverts faired in the Youtube realm? Let have a looksie, courtesy of Adweek. (You can even vote for who you think deserves the Youtube Crown here.)

https://www.youtube.com/watch?v=jhFqSlvbKAM

Kobe vs. Messi: The Selfie Shootout

Brand – Turkish Airlines

Company – Crispin Porter + Bogusky / Starcom

Date Posted – December 3, 2013

Viewership – 140,609,858 views

https://www.youtube.com/watch?v=3XviR7esUvo

Winter Stays

Brand – Nike Football

Company – Weiden + Kennedy

Date Posted – April 25, 2014

Viewership – 112,239,468 views

https://www.youtube.com/watch?v=IpbDHxCV29A

First Kiss

Brand – Wren

Company – Tatia Pileva

Date Posted – March 10, 2014

Viewership – 102,424,524 views

https://www.youtube.com/watch?v=XQcVllWpwGs

Roller Babies

Brand – Evian

Company – BETC

Date Posted – July 1, 2009

Viewership – 79,406,155 views

https://www.youtube.com/watch?v=M7FIvfx5J10

The Epic Split feat. Van Damme

Brand – Volvo Trucks

Company – Forsman & Bodenforz

Date Posted – November 14, 2013

Viewership – 78,918,120 views

https://www.youtube.com/watch?v=XpaOjMXyJGk

Real Beauty Sketches

Brand – Dove

Company – Ogilvy Brazil / PHD / Mindshare

Date Posted – April 14, 2013

Viewership – 65,612,654 views

https://www.youtube.com/watch?v=R55e-uHQna0

The Force

Brand – Volkswagen

Company – Deutsch, Los Angeles / MediaCom

Date Posted – February 2, 2011

Viewership – 61,969,748 views

https://www.youtube.com/watch?v=uQB7QRyF4p4

Puppy Love

Brand – Budweiser

Company – Anomaly / Busch Media Group

Date Posted – January 29, 2014

Viewership – 58,206,845 views

https://www.youtube.com/watch?v=XjJQBjWYDTs

Like A Girl

Brand – Always

Company – Leo Burnett / Starcom MediaVest Group

Date Posted – June 26, 2014

Viewership – 57,140,321 views

https://www.youtube.com/watch?v=316AzLYfAzw

A Dramatic Surprise on a Quiet Square

Brand – Turner Benelux

Company – Duval Guillaume Modem

Date Posted – April 11, 2012

Viewership – 52,755,008 views

https://www.youtube.com/watch?v=owGykVbfgUE

The Man Your Man Could Smell Like

Brand – Old Spice

Company – Wieden + Kennedy

Date Posted – February 5, 2010

Viewership – 50,721,767 views

https://www.youtube.com/watch?v=RBQ-IoHfimQ

Most Shocking Second a Day Video

Brand – Save The Children UK

Company – Don’t Panic

Date Posted – March 5, 2014

Viewership – 47,103,609 views

https://www.youtube.com/watch?v=Q5mHPo2yDG8

Jeff Gordon: Test Drive

Brand – PepsiMax

Company – TBWAChiatDayOMD

Date Posted – March 12, 2013

Viewership – 44,370,016 views

https://www.youtube.com/watch?v=VQ3d3KigPQM

The T-Mobile Dance

Brand – T-Mobile

Company – Saatchi & Saatchi London

Date Posted – January 16, 2009

Viewership – 39,975,556 views

https://www.youtube.com/watch?v=I03UmJbK0lA

Ship My Pants

Brand – K-Mart

Company – Draftfcb / iProspect

Date Posted – April 10, 2013

Viewership – 22,113,437 views

https://www.youtube.com/watch?v=nFeb6YBftHE

Bad Breath Test – How to Tell When Your Breath Stinks

Brand – Orabrush

Date Posted – September 11, 2009

Viewership – 21,882,351 views

https://www.youtube.com/watch?v=G4Sn91t1V4g

Dear Kitten

Brand – Friskies

Company – BuzzFeed Video

Date Posted – June 5, 2014

Viewership – 21,665,163 views

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Our Blades are F***ing Great

Brand – Dollar Shave Club

Company – Forsman & Bodenforz

Date Posted – March 6, 2012

Viewership -19,107,193 views

https://www.youtube.com/watch?v=ql-N3F1FhW4

Swagger Wagon

Brand – Toyota Sienna

Company – Saatchi & Saatchi LA

Date Posted – May 3, 2010

Viewership – 12,859,901 views

https://www.youtube.com/watch?v=pShf2VuAu_Q

Guy Backflips Into Jeans

Brand – Levi Strauss

Company – Cutwater / OMD

Date Posted – May 5, 2008

Viewership – 8,296,790 views

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