Was reading an article on BBC on how a previous Nandos advert 2012 from South Africa is trending right now during the xenophobic fallout in SA right now. That’s right, I said Nandos. All I had in my head was a question mark, wondering how do the two meet in the middle. At the moment, at least 7 have been killed while thousands have had to flee the SA borders. So why does the chicken restaurant chain advert become relevant here? Well the advert starts off with a man trying to cross the border, only to be stopped when the narrator says. Watch the video below to see what happens next.
The youtube description of the video is pretty succinct;
“Nando’s #Diversity campaign, where the flame-grilled chicken brand forces South Africans to question Xenophobia and intolerance — the fact is, if we go back far enough in time, we were all once foreigners in SA.”
It’s amazing how as humorous as Nandos may try to be in their adverts, this one is poignant when talking about immigration and diversity. SA wouldn’t be the SA it has been for decades without its diversity. The same can be said about anywhere else in the world, especially here in the UK. Diversity is what causes people and countries to mature and thrive. Without it, there’s not much room for progression on any level or circumstance. Anyone who knows a little bit about SA’s history knows it hasn’t been easy in being a peace with its immigration/diversity demons. You’ll still find this issue in a lot of countries today. But this advert has become viral again, more so than ever. Because the message is more relevant then ever. Because during a time of upheaval and trouble, this advert’s message isn’t about the food. It’s about diversity.
That message in this advert, is what’s trending right now and speaking to the hearts and minds of many South Africans and others beyond their borders. Also for those of you who don’t know. Today is Freedom Day in SA, commemorating the first post-apartheid elections held on that day in 1994. It’s also a day that celebrities freedom and all the liberties that should come with it. Hopefully SA will find the solution they need to end the crisis and restore balance and peace to the area.
Just goes to show when advertising, you never know who your ad may sincerely touch. Advert content and messages can be powerful reminders of what is currently relevant and truly important.