We are just over half way through 2017 and we have seen some amazing campaigns on TV so far. From ones that have pulled at our heart string to others that have made us laugh until our sides split. I love checking out adverts that have mass appeal, grabbing people’s attention whilst going viral and end up being a great success. A good TV advert that goes viral usually features one of a few things such as, a challenge of what you think is ‘the norm’, to feature something from pop culture or an eccentric theme, character or event that is created to surprise the audience. So using these criteria lets check out some of the top adverts so far of 2017.
This is a short advert starring Homeland lead cast member Claire Danes. It’s a simple ad, quoting lines from Les Misérables talking about how “the guilty party is not he who has sinned, but he who created the darkness in the first place.” Due to Audibles strong YouTube advertising presence, this advert is built to be short and to keep the attention of their audience with a well-known star and very powerful words. It also helps that the simplicity of the ad and how it primarily focuses on the diegetic sound of Claire Danes’s distinct voice reading a verse from a well-known book, ended up creating a very emotive and effective advert.
I’m not going to lie I had never hired of 84 Lumber. That is until now. After I saw their advert trending, I was very impressed with the edgy and emotive visuals they created. Its commentary on American politics is brave and engaging, which used to be a bit of a rare thing to find in previous years (if not decades) of advertising. This has lead to a lot of respect being given to the company from viewers and its competition for its bold stance.
Apple has never been short on amazing adverts, ranging from their “1984” advert to their “Think Differently” campaign. Well, they have hit it out of the park again with their “Shot on iPhone” ad. It touches upon social and economic issues faced by everyone during this present day. This narrative, while paired with these fantastic iPhone shots (even though they cheated somewhat by spending thousands of pounds on the rig to house the phones while filming) that compared to what you could take on a phone 5 years ago is a marvel in itself. Apple is always a great company to watch for their marketing prowess as well as always being cutting edge, belting out new products and discovering what is possible in within the tech industry.