Remember when you were younger and you used to get all starry-eyed and excited when a toy advert came on? Especially if it featured a specific toy you wanted? Ahhh life was so much simpler back then. As grown-ups, toy adverts don’t really have much of a bearing on how we respond to it, as they are is mostly aimed at kids (and adults who entertain their childlike side). But this campaign is different and to be put quite simply, wonderful.
I own very few teddies so I don’t obsess over them like some might. But these are so adorable I want at least 3. This campaign is entitled “Second Life Toys”, concocted by Dentsu employee Akira Suzuki & another colleague to help raise awareness of the need for child organ donors. Granted children donating organs is a sensitive subject, particularly among parents but this campaign takes the subject and make it engaging as well as inspirational.
The demo collection includes a goat with a bear leg, a whale with wings of a dragon & a bear with monkey arms. Can I have the bear one please? The Japanese organ transplant group Green Ribbon Campaign worked alongside a group of participating plush-toy artists from around the world in creating this demo collection. According to Adweek, future participants have the choice of either donating toys or requesting additional parts to restore their own toys. Afterwhich the campaign encourages the those who receive a plush-toy transplant to respond with a thank-you letter to the donor. Thus completing the circle of giving and receiving in a more thoughtful, creative and proactive way. The campaign isn’t necessarily demanding more child organ donors, but are simply trying to create greater awareness and discussion based on the subject.
Check out the cute collection below. I dare to pick just one, it isn’t that easy.
Written by: JR