Sky AdSmart TV Case Study: Sage Oracle

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Adsmart Case Study: Sage Oracle

Background

Sage Appliances and media agency Davies Prince Media used Sky AdSmart to promote their new home bean to cup espresso machine, The Oracle. Endorsed by multi Michelin-starred chef Heston Blumenthal, The Oracle is the “first espresso machine to grind, tamp and extract with barista precision” and retails in the UK at over £1,500.

Advertising on Sky AdSmart allowed Sage to combine the legendry power of TV advertising with niche targeting, ensuring their ad was seen by high affluence households with a strong propensity to purchase the high-end consumer goods.

Campaign Objectives

– To create awareness of The Oracle as well as Sage’s full range of home appliances
– To communicate the benefits of The Oracle versus rival bean to cup espresso machines
– To drive consumers online for further research and purchase

Top Line Results

Our Sky AdSmart target audience for The Oracle were 33% more likely to be in-market for a bean-to-cup coffee machine than the equivalent linear advertising audience, demonstrating the value in advertising to a targeted audience for Sage.

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Content courtesy of Sky AdSmart TV.

AdSmart TV case study Sage Oracle