Public Health England ran an NHS Smokefree campaign to remind people about the physical damage caused by smoking and to signpost the support available to maximise their chances of successfully quitting.
Using Sky AdSmart alongside other media, including a heavy burst of traditional TV, Public Health England were able to combine the power of TV with precision targeting to ensure the ad was seen by people with a high probability of being smokers.
– To inform the public of the dangers of smoking
– To encourage members of the public to stop smoking
– To inform the public of the services that exist to help quit smoking
Top Line Results
Despite all three sample groups being exposed to NHS Smokefree messaging on various platforms, the Sky AdSmart campaign really cut through. The test group were significantly more likely to recall seeing the Sky AdSmart creative when prompted.
You can read the full case study here.
Content courtesy of Sky AdSmart TV.