Sky AdSmart TV Case Study: Hilton Hotels

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AdSmart Case Study: Hilton Hotels


Global chain Hilton Hotels and Resorts ran a two month long campaign on Sky AdSmart as part of wider cross media activity, including digital and press in order to raise awareness of their direct booking proposition.

The aim was to inform and educate audiences that booking directly on the Hilton website as opposed to using other online travel agents is a simple process, and can save them time and money.

Campaign Objectives

To raise awareness of Hilton’s “Book Direct” positioning – that booking through will get consumers the best rates at Hilton Hotels – and to increase share of bookings from direct channels.

Top Line Results

The Sky Adsmart activity proved to drive strong uplifts in spontaneous brand awareness, with exposed groups +32% more likely to cite Hilton.

Of those who recall seeing the advert, 27% took some form of action as a result, including 17% who visited the website and 4% who went on to book a room via the website.

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Content courtesy of Sky AdSmart TV.

Sky AdSmart TV Hilton Hotels