Sky AdSmart TV Case Study: Hammonds Furniture

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Adsmart Case Study: Hammonds Furniture

Background

Hammonds is a Leicestershire based fitted furniture company. They decided to expand their traditional bedroom furniture offerings to include hand painted fitted kitchens.

The deciding factor in using Sky AdSmart, alongside a wider cross media campaign, was because they had just six showrooms that had kitchen displays.

With the aim to increase footfall and ultimately increase sales in those showrooms, Sky AdSmart was the obvious choice due to its ability to target postcode specific areas. .

Campaign Objectives

– To promote the new range of kitchens
– To generate footfall at each showroom
– To increase website visits
– To increase brand awareness

Creative Execution

As the production budget was limited, a simple, yet very stylish television commercial was produced using manipulated still images; this gave them a ‘real film’ 3D effect for a fraction of the cost of filming the kitchens with a full film crew.

Top Line Results

The Sky AdSmart campaign successfully increased brand recall, as well as expanding customer perception of Hammonds products beyond the existing range of fitted bedrooms.

The four-week campaign ROI was 175% in actual sales