Sky AdSmart TV Case Study: Bicester Village

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Adsmart Case Study: Bicester Village

Background

Oxfordshire based outlet shopping centre Bicester Village used Sky AdSmart alongside a wider cross media campaign with the aim to increase footfall and ultimately increase sales.

Bicester Village is an open air shopping village designed to reflect the local countryside. It’s home to over 130 luxury brands and boutiques offering savings all year round, complete with a range of dining options for guests to enjoy.

Campaign Objectives

– To encourage reconsideration and appraisal of Bicester Village
– To increase footfall
– To increase advocacy and word-of-mouth from visitors to encourage friends/family to visit

Top Line Results

The Sky AdSmart activity successfully drove uplifts in advertising recall, with the exposed group being 3 times more likely to cite Bicester Village
The targeted audience were +60% more likely to show interest in the ad than the broader ABC1 comparison group.+17% more likely to spontaneously mention Bicester Village. Of those who recall seeing the ad, 26% took some type of action as a result.

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Content courtesy of Sky AdSmart TV.

Bicester Village Case Study Image