WHAT WE DID
We revitalised the Hammonds brand, executed an integrated creative and media campaign and increased sales by 26% At the same time, we streamlined Hammonds media planning and buying strategy, reinvesting savings of £100,000.
Created digital brochure versions of Hammonds printed brochures which have been downloaded 199,037 times with 282,659 interactions.
The comparative cost of printing and mailing 199,000 brochures would have been circa £398,000. The total cost of the digital versions was around 1% of this – saving £394,000.