WHAT WE DID
First we gave our new client a complete marketing and strategic audit, which highlighted the brands strengths and brought any weaknesses into sharp profile.
This allowed us to allocate the budget to marketing activities that would do the most good, in the both the short and long term.
We began with a simple update to the logo. This was a slight evolution, rather than a revolution. With a fresh, cleaner logo we then looked at a new tagline that underlined their unique selling proposition.
Using our Customer Profiling system, we identified their target market and combination of targeted leaflet drops and emails, we revitalised the brand, by repositioning them as the market leader.
In fact, one email boosted sales by 157%, or £97,480 in sales for the best days trading ever.
We gave their shop a complete makeover with POS and have launched a quarterly digital lifestyle magazine is now being sent out to a database of 120,000 customers and the membership of Bowls England, as Chinasearch is now sponsoring the National Championships – the perfect target market.