Most people uses a computer daily, whether for work or play, usually have a font type they prefer, consciously or not. This is especially true if you’re a designer or writer of some kind. Some have one or two they prefer, some have at least ten they use regularly and are stone-cold devoted to. Our guilty pleasure? Helvetica.
Why? WHY? (No really why). It’s strong. It’s stylish. It’s versatile. It’s profound. It’s clear as day and hard to mistake. It provokes statement and intrigue. It can be serious and it can be playful. It isn’t afraid to be noticed and even has a tendency to get around. Yes it sounds like we’re talking about a person here, but you know if Helvetica was a person, it would be pretty accurate, right?
Here are some artwork and adverts that feature our Font type crush.