We assess the effectiveness of certain platforms and media channels and then make the most cost effective decisions about your advertising campaigns, to ensure maximum return on investment.
Yep, that’s right media buying is the key element in ensuring that your advertising, marketing and promotional campaigns are exposed to the right target audience in the most effective way possible. We conduct extensive research and identify the right target demographic for specific campaigns. We then devise media buying strategies that will achieve the right level of coverage.
In order to stay on the ball, we keep an eye on the key performance indicators of ad campaigns. For instance, we might assess and evaluate data that relates to the circulation and distribution of certain media channels. Furthermore, we might use web analytics tools to monitor digital campaigns. We’re also careful with money, as we’re often entrusted with a fixed budget that must be spent with an eye to generating response and returns.
WE HAD A ONE-OFF OPPORTUNITY, BUT DIDN’T THINK THEY COULD WRITE AND PRODUCE A TV COMMERCIAL IN A DAY WE WERE WRONG