Louis Vuitton a few weeks ago released their promo shots for their new Series 4 collection. There was a lot of hype surrounding the fashion house’s decision to include Jayden Smith in their womenswear shoot but that isn’t the reason for this post. What really makes the campaign interesting and exciting (at least for me anyway) is the fact that they used Lightning. Yes, the same Lightning from the Final Fantasy console series.
I honestly cannot remember if this is the first time a designer label has gone down this route so Louis Vuitton could very well be the first. The concept is quite original and far out there. I think that’s way I really do like their take on the new womenswear campaign. Also having a bit of a soft spot for the character plays a role.
The 3D gaming graphics angle as envisioned through Lightning puts a entirely different spin on how we see fashion ad campaigns. See the clothes and model in this format is really quite something! There’s even an interview with the character featured in the Telegraph as well as a video featuring the pink haired heroine.
Lightning x Louis Vuitton
Written by: JR