It’s no coincidence that all the big brands put a high value on copywriting. The key is ‘readability’.
If you’re not getting your message across, then the chances are it’s your copywriting that’s letting you down, resulting in missed sales opportunities.
That’s not to say that great design doesn’t have a place. It does. It draws people in, cuts through competing visual clutter, grabs attention and creates appeal.
But it’s a rare, very rare that product or campaign sells purely on the back of a nice design. It’s the copywriting that convinces the prospect that your product or service is worth considering.
In the battle for market share, it really is your words against your competitions.
See more examples below of how copywriting can take some brands that one step further.
Written by: Nigel