It’s Your Words Against Theirs

It’s no coincidence that all the big brands put a high value on copywriting. The key is ‘readability’.

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If you’re not getting your message across, then the chances are it’s your copywriting that’s letting you down, resulting in missed sales opportunities.

That’s not to say that great design doesn’t have a place. It does. It draws people in, cuts through competing visual clutter, grabs attention and creates appeal.

 

But it’s a rare, very rare that product or campaign sells purely on the back of a nice design. It’s the copywriting that convinces the prospect that your product or service is worth considering.

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In the battle for market share, it really is your words against your competitions.

See more examples below of how copywriting can take some brands that one step further.

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Written by: Nigel

Pics: Creative Copywriter/Youtube/Hubspot/AdsOfTheWorld/WKLondon

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