IPC Media has launched its first iPad app – a free version of its design, fashion and lifestyle monthly magazine Wallpaper.
It is the first iPad app to be launched for one of IPC’s magazine titles and features exclusive sponsorship by Tudor Watches. It is free for consumers to download.
The app will complement the Wallpaper iPhone app, which launched earlier this year. Other IPC iPhone apps include NME and Marie Claire.
The idea behind the Wallpaper iPad app stems from the October issue of Wallpaper, which featured two guest editors: film director David Lynch – famed for directing ‘Blue Velvet’ and ‘Twin Peaks’ – and theatre director Robert Wilson.
The app features exclusive films from both directors, along with film portraits of Brad Pitt, Willem Dafoe and Isabella Rossellini.
Gord Ray, publishing director of Wallpaper, said: “Following the success of our iPhone app, we’re now giving readers yet another way to experience the Wallpaper brands. Watching these films on the Wallpaper iPad app is a visual pleasure – the quality is outstanding.”
Wallpaper claims its iPhone app has notched up 110,000 users since its launch in April this year.
This article was first published on mediaweek.co.uk