InteractiveBillboards

Billboards have been around for yonks, But what about interactive billboards? The kind that a passerby can actually interact and engage with, not just see. You know what I’m talking about…

carlsbergposter-interactivebillboards

Yeah! Like that! We need more of these. Okay maybe not more drink dispensable billboards but more interactive billboards. Saw this Carlsberg billboard, located on London’s Brick Lane, make the internet rounds and it’s genius. I’m actually surprised Guinness didn’t of think of this first! They’re usually on the ball when it comes to creative advertising. Check out Carlsberg’s fun guerrilla advertising video here.

https://www.youtube.com/watch?v=ZwB3kGCXeWY

Doing simple print-only billboard ads are so typical. Why not have more interactive billboard ads in which you can actually engage with? Physical engagement with adverts adds a whole new dimension to consumer experience. From both the marketer’s & consumer’s point of view. They can vary, from being fun and quirky, to thought-provoking to even down right bat-crazy. Adverts are supposed to push the envelope and not be afraid to think outside the box. Literally. Billboards provide an opportunity to advertise something larger than life! So I decided to have a look at what creative and wacky interactive billboards are out there that really engage people.

Coca Cola ZeroDrinkable Campaign

https://www.youtube.com/watch?v=pTaP63EGkNA

Women’s AidIf You Can See It Campaign

https://www.youtube.com/watch?v=R0a-jLc0Wvw

HondaWake The Beast Campaign

https://www.youtube.com/watch?v=OudaJGtwdQ8

McDonald’sCatch A Photo Campaign

https://www.youtube.com/watch?v=CIzLd8zRwXw

IBM Clothing Colour Change Campaign

https://www.youtube.com/watch?v=9DSgGvqyMes

GoogleOutdoor Video Campaign

https://www.youtube.com/watch?v=Um-WL7FRANM

PepsiTime Tunnel Campaign

https://www.youtube.com/watch?v=ovbyCRzUD1s

The National Centre for Domestic ViolenceDrag Him Away Campaign

https://www.youtube.com/watch?v=EEKC-Yu-LeQ

AudiA7 Interactive Campaign

https://www.youtube.com/watch?v=CpSZJWSIzp8

Jessie WareConnect The Dots Campaign

https://www.youtube.com/watch?v=njWc5Ssp71U

Magnum – Intense Magnum Pleasure Campaign

https://www.youtube.com/watch?v=KpG93sCB7v8

Amnesty InternationalUnlock the Truth Campaign

https://www.youtube.com/watch?v=a2fRPUS2Lio

British AirwaysMagic of Flying Campaign

https://www.youtube.com/watch?v=1c9FS5Myn4k

ING DirectHuman Billboard Campaign

https://www.youtube.com/watch?v=TbCZta6N9iY

CBSPerson of Interest Campaign

https://www.youtube.com/watch?v=WI1xLVSCq68

Plan UK – Choices for Girls Campaign

https://www.youtube.com/watch?v=BHnpSGdIGAI

TNTPerception Campaign

https://www.youtube.com/watch?v=9B7b2OGjnmk

Transavia.com – Take Off Campaign

https://www.youtube.com/watch?v=EObvt1XeyS8

 

Prev postNext post