How Does Sky AdSmart TV Work?

precise project planning, objective analysis, modern design and satisfying results!

New To TV

If you have never made a TV ad before and are now considering it, you are not alone and we are here to help. With Sky AdSmart TV becomes available to all.

TV marketing is now of the marketing mix

Thanks to Sky AdSmart, the power of TV advertising can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) and location-specific advertisers.

This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising all together.

So if you’ve never used TV before or made an ad –  and you want help along the way, you are not alone and we’re here to help.

adsynergy over a full 360° service from brief to evaulation

the 360° service Adsynergy provides with Sky Adsmart

Typical queries we get from new to TV advertisers

1) I have never made a TV ad before and don’t know where to start?

We recommend that you use a creative agency or commercial production company with previous TV experience as they will be able to guide you through the process of what needs to happen and when.

That’s where we come in. We’ll write the script, produce and shoot the advert for you. For more information, feel free to contact our AdSmart guru Chris Lovell at chris@adsynergy.co.uk. Or you can download our Sky AdSmart infograph right here.

2) Making a TV ad is too expensive though

Yes, historically making a TV advert was expensive, however new technologies can deliver quality at a fraction of the cost to meet your budget.

Again, this is something we could advise and take the lead on.

3) Making a TV ad takes too long

There are a number of brands currently using Sky AdSmart who took just 6-8 weeks from briefing a production company to getting on air. We created a TV commercial for Hammonds Furniture, featuring their new painted kitchen ranges in early 2017.

4) The lead time between a TV ad and sale is too long for my business

Thinkbox’s TV + Online study, with the IAB (TV & Online: Better together), demonstrated that, for the most digitally enabled people, TV is often concurrently consumed with the laptop open and online. People are increasingly ready and able to use it to find out more or communicate about the content they are watching on TV, both programming or advertising content. There are many examples of TV leading directly to online search, comparison and purchase and strong evidence that, without TV, online activity would be less effective.  The journey from TV to purchase is now much shorter – even immediate – thanks to the internet.

Content courtesy of Sky AdSmart TV.

Our Sky AdSmart commercial for Gala Bingo Clubs

Our Sky AdSmart commercial for Hammonds Furniture