The are so many forms of advertising, especially in this ever-changing, thriving digital age. One method is direct mail. When done correctly (and creatively) it is a sure-fire way to garner interest in your brand. Direct mailing has been around for decades. It is pretty straight forward, it could consist of a leaflet, poster artwork, or anything that can fit through a door letter box. Nowadays direct mail advertising can take on various shapes and sizes. From 3D pop-up pieces to DMs with branded freebies. It can open up a whole new dimension of innovative advertising and design. Being able to create a stand-out DM isn’t easy. A lot of thought and effort would have to go into it. A lot of people who receive direct mailers through their letterbox will treat them like they’re CVs. Like any employer, it takes about 30 seconds or less to decided whether a potential candidate is worth interviewing. Direct mailer isn’t too different. All it takes is a couple of seconds for people to decide whether to pay further attention or not. And this is where the ingenuity and creative charm comes in. D&AD have complied a list of what they think is the best direct mail campaigns that have circulated in the past 10 years.

WVRST-Sausage-Party-Invite-Mailer

This is just one of the examples, one of the better ones actually. WVRST’s ‘Sausage Party Invite’ Mailer. This is GENIUS! It’s clever and tongue-in-cheek. You can check out more of D&AD’s top direct mailers here. You can also check out our new ‘Direct Mail’ imageboard on our Pinterest too.

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