Leonardo Da Vinci once said Simplicity is the ultimate sophistication. And who are we to argue? Whether it’s a press advertisement, point of sale, a brochure, iPad app or responsive website, the customer has to understand what you are trying to tell them at a glance.
That doesn’t mean it can’t be clever or cutting
edge, but it has to be clear. It has to be attention grabbing and it has to be unique. Nothing else
will do. Once we’ve created a campaign or brand
positioning, we’ll then guard it like a pit bull, because consistency is paramount to recall.
Sure, we’ve won our fair share of awards, but
what really excites is a client calling us and saying, It worked. And to us, that is worth more than a warehouse full of awards. We create footfall, generate enquiries, change perception, revitalise brands and ultimately, increase sales.
Just recieved the printed copy of the brochure, so I wanted to call to say the print quality is amazing, as is the design work you guys did. It is definitely the best piece of print material we have ever produced and I feel very proud of it. Look forward to cracking on with the iPad app. If we can make it look like that, I’ll be delighted.