Why Television Advertising?
It’s the brass knuckles in your marketing strategy and who wouldn’t love a TV campaign to promote their business? Research shows 85% of your customers live within just 10 miles of your location, so a national TV campaign would be a pretty poor use of resources.
But did you know you can now reach your customers locally with a precisely targeted TV commercial that is only shown within your catchment area?
Why Sky AdSmart TV?
The real beauty with Sky AdSmart is that it allows you to pick and choose from a range of households characteristics.
There are hundreds no, thousands of ways you can select the characteristics and values that you wish to have, so your ideal consumers can’t miss your TV ad.
In addition to the attributes and detailed values of the segmented groups, Sky AdSmart also offers you the opportunity to curate bespoke segmented groups by using your own consumer data.
Find out more about how Sky AdSmart would be perfect for your brand. You can have a look at our introduction to Sky AdSmart right here. Or to have a look at our handy infograph, you can download that here too.