Who says cats aren’t organised? When coming across these this morning, the first thought that came to mind was “Is this how the cats finally start their quest for world domination? An ad campaign?” (Although they probably would, its both subtle and outrageous).
No this isn’t the handy work of our feline critters, this is apparently the doing of a group of volunteers, under the name CATS (Citizens Advertising Takeover Service). Wahhh….but why? Simply, because they can.
At the helm of this oddball campaign is James Turner, founder of Glimpse, who also helped create this inquisitive idea with the help of other creatives, volunteers and a good old fashioned Kickstarter campaign. His reasoning behind the onslaught of cats on the Clapham Common underground?
“We want to inspire people to think differently about the world and realise they have the power to change it.”
Fair point, plus we all know how half the world’s populace are mad for cats so this would definitely grab people’s attention. Your natural instinct is to assume this ad campaign is trying to plug some sort of product or service. Nope. None of those things in this instance. James Turner explains more about the vision behind this creative campaign.
“It’s important to say that we’re not against advertising. We need creativity more than ever, to open our eyes to new ways of looking at the world and thinking about our place within it. We want agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture. In these dark times, visionary artists are already using these values to illuminate a path to a better future. Imagine a world where the creative industry used its enormous power to make these values feel aspirational and relevant to millions of people.
“That might seem like a distant dream. But six months ago, few of us would have imagined a London Tube station filled with pictures of cats, either.”
As bizarre as it is, I see where he’s coming from. Advertising possesses almost unfathomable power. Just look what its done for politics alone this year.
It is also very tricky to attain creative carte-blanche when there’s many restrictions, industry regulations and client requests. And let’s not forget there is profit to be made too. So it is easy to see why a lot of people are disillusioned by it all. It does get tiresome. But alas, there’s hope. And this campaign proves that, hey, you can still have a positive impact while appealing to a mass audience. And sometimes less is more. I like how there’s no copy except the CATS. And there need not be. After all, it isn’t trying to sell anything.
Be sure to check out the rest of the pics below.
Written by: JR