Logos are essentially the visual embodiment of what a brand is. What the brand currently is and more importantly, what it aspires to be. Logos are the persona of the brand, visualised in a succinct, minimalistic graphic. A brand’s logo is meant to leave a lasting first impression of consumers as well as creating a sense of familiarity and reputation. Logos are meant to be quite honest too. But what happens what you’re confronted with down-to-earth, no-nonsense, even brutal honest logos?
The answer? Hilarity ensues. And why are they funny? Because they are the truth personified (or at least the kind of truth no brand would want to admit about itself, even though everyone thinks it). Swedish designer Victor Hertz is the genius behind these cleverly done, brutally honest logos.
Any company that tries to become immaculate in its branding would need an irreproachable logo. No real issue there, except sometimes actions speak louder than words. Youtube is like “Cat Video” Nirvana, whilst Budweiser is unofficial beer-drenched, rotund, overexcited football hooligan of the beer industry. Dunkin’ Donuts, although delicious (NOT as good as Krispy Kremes thankyouverymuch) are also a great, almost conniving way to put on weight. Real fast.
Be sure to check out Hertz’ other brutally honest logos of popular brands below! (Sidenote: That Facebook one is 150% accurate).