Switzerland’s Clear Channel teamed up with Visual Designer Charis Tsevis to create an helluva ad campaign entitled “Where brands meet people” and well, take a look for yourself below.
This. is. EPIC. Of like, immense proportion!! I’m so in love with these graphics that I’m actually a bit jealous I didn’t think of the concept (although the lazy side of me would say otherwise).
These visuals say everything that needs to be said in this campaign. With very little words too, so to speak. Simply stunning! It looks like a barrage of different brands, companies and industries in one big massive dog-pile. It gives a subtle yet explicit notion that all these brands are simultaneously competing against each other, as well as working alongside each other. The competing part is non-explanatory. But the ‘working alongside each other’ bit? Well technically in a way they are working alongside each other because their end goal is the same as everyone else. The consumer. I do love the narrative behind this campaign and the visual-fest of it all. You can read more about the designer’s take on the campaign here.
You can see how the ad campaign was visualised in the cityscape, as well as being used as an animated advert too.