Whether you know this or not, I happen to be helping out with Birmingham International Fashion Week this year, BHMFW for short. Last year I interned there and it was such an awesome experience so this time around has been very busy. Last year we had the likes of Sofia Dourvari, Nina Naustdal & the House of Borgezie (who I like to point out, recently sold some VERY expensive platinum & diamond heels to a certain Bey).
This year’s line-up comprises of a group of UK nationals as well as designers from Australia, Costa Rica, Nigeria & the USA. From womenswear to swimwear, from shoes to jewellery, there’s a little something to check out across the board. This year the event will be hosted by celebrity stylist & presenter Lewis-Duncan Weedon and will also be featuring a unique fashion workshop “The Impact of Abuse in Fashion Systems” by Fabian Hirose. There’ll be time to explore the fashion lounge where you can either shop for something bespoke or network with bloggers, designers, buyers, photogs & members of the press & media. BHMFW will also featuring make-up tutorials from Make-Up London Academy as well as a Face of the World model competition featuring hopeful model contestants to become the next faces of the brand.
I’m intrigued to see what this year’s show will be like. Being housed by the subtle, lush surroundings of the MacDonald Burlington, the show will be more intimate then last year but none the less an experiential feast for the senses and mind. If you’ve had zero experience of what the fashion world is like, events like this are great to check out. Similar to London Fashion Weekend, BHMFW makes it its mission to curate the emergence of new designers as well as the semi-established and give them a platform to showcase their talents. I can’t wait to see it all in the glorious flesh.
But BHMFW makes a point of saying that it isn’t trying to be like London Fashion Weekend through and through. Having been to both events I can say there are similarities but they both are different. Birmingham International Fashion Week has a healthy mix of ethnic representation, fabulous featured talent, homegrown and abroad and is in the business of giving designers (et al) the chance to give them that media boost to flourish their careers. The event provides great insight as to see different people from (or related to) the fashion industry. This is good outing event for both fashion disciples, college & uni grads and the general public at large. It is also the only non-retail catwalk fashion show in the UK. Think of it as a mix of London Fashion Weekend and the BFC (British Fashion Council). Promoted by modelling & promotions agency Elpromotions, the event was only founded in 2012, so this September marks its 3rd year running.
Y’all still have time to sign up for tickets and the event takes place between the 4th-5th September, central Birmingham. You can check out some catwalk shots from last year’s event to get an idea of what’s in store. (Photos courtesy of BHMFW/Elpromotions).
Update: You can check out the 2015 gallery of the this year’s show here.