London. According to ITV’s report, the city was ranked no.1 for ‘best city in the world’ in a ranking initiative by Price Waterhouse Cooper (According to Wiki, “PricewaterhouseCoopers is a multinational professional services network. It is the world’s second largest professional services network, as measured by 2013 revenues, and is one of the Big Four auditors, along with Deloitte, Ernst & Young and KPMG”)…so they actually mean business! The city beat out dominant rivals such as New York, Paris & Sydney.
The ranking initiative “cities of opportunities” were judged according to the following list;
INTELLECTUAL CAPITAL & INNOVATION
World university rankings
Intellectual property protection
Internet access in schools
Number of top 100 airports
On-time flight departures
Cost of public transport
Major construction activity
HEALTH, SAFETY & SECURITY
Hospitals and health employment
Health system performance
Natural disaster risk
Publis park space
Quality of living
Working age population
Number of global 500 headquarters
Financial and business services employment
Rate of real growth GDP
This is the first time London made it to the top of the list, and whilst the city is ranked as one of the most expensive city in the world and the unhappiest place to live in the UK, you cannot fault the city on its techno-ingenuity, its economical prowess, its touristic attractions and its wealth of opportunities, London is the UK’s equivalent to New York. Also what does this have to do with advertising and design you say? ALOT. Because I think this has helped London beat all the others out because it did better than the rest. I mean, what is the best way to make your city great? Make people believe it is (as well as making sure everything from tech innovation to education, from transportation links to healthcare is held to a high standard). Perhaps the best, most recent example of advertising blostering a city’s tourism image, economic wealth and improved environments and transportation would be the London 2012 Summer Olympics.
So well done London! To see who was beaten out by London, you can see the full list here.