it’s another study with more percentages but this one seems to make a bit of sense.
the big buzz word at the moment (and we’re not big on buzz words) is “Mobile First”. to put it into terms that normal people use, when you’re lining up your plans for how you market your brand, your primary consideration now has to be “how would this work best on mobile devices like iPad and iPhone?”
we’ve been singing the praises of apps for a while now and it seems Compuware agree.
their study says apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).
interestingly, another key part of the study says that having a bad app is even worse. we’re lifting this straight from eConsultancy because why write it twice?
“While 79% of consumers would retry a mobile app only once or twice if it failed to work the ?rst time, only 16% would give it more than two attempts. Poor mobile app experience is therefore likely to discourage users from using an app again.”
so, in summary, you need an app and you need one that works.