adsynergy, Ad Review, Adverts, Review, Chip, Shop, Awards, 2016, Billboards, Media, Design, Marketing, Advertising, Concepts, Social Media, Charity, Visual, Political, Trump, Jenner, Linekar

I have to admit, it’s hard to resist seeing what foul and fantastic things have been entered in the Chip Shop Awards. It’s like a playground by which there are almost zero rules and where ingenious creativity and dastardly humour collide. This year’s round up is pretty damn good compared to last year’s winners. So let’s not drag this out anything longer because it’s Monday morning and I have other things to do.

Sidenote: If your unfamiliar with the Chip Shop Awards, then check out what they are about here. It isn’t for the faint hearted or prude minded. Look at it this way, it’s like the CSA’s is Cards Against Humanity’s cousin who got into advertising and created an awards event that gave out prizes for the most questionable ads. Still want to see who one what? Just scroll down the list.

 

Best Ad From The Future

Brand: Skype

Entrant: Sol academy

Verdict: You know what, don’t be too surprised if this becomes an actual thing in the near future. I can see it happening, especially since most kids nowadays spend more time on their mobiles than doing actual homework. So why not bring both worlds together? Pretty damn creative. That is until some wise-kid starts asking Hitler for tips on world domination.

Grade: A-

 

Best political ad

Ad Review: Chip Shop Awards 2016 Winners

Brand: London Sperm Bank

Entrant: School of Communication Arts

Verdict: …Bwhahahahahaha! Whoever wrote that copy deserves a gottdamn drink! That was marvellously wicked! Of course whoever thought using Trump’s mug as the campaign image was just genius. You cannot argue with how well all of this works, irregardless of your political standing. I mean damn, this is the Chip Shop Awards after all.

Grade: A

 

Best vandalism of an existing ad (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Land Rover

Entrant: Lick Creative

Verdict: I must be missing something. I’m perfectly sober and I don’t quite get it. Not sure what this advert is trying to convey…wait, is this a Backstreet Boys reference?

Grade: C

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: Tinder

Entrant: Sapient Nitro

Verdict: HA! Naughty Nitro. This is funny though because whether people want to admit it or not, Tinder is just as much of a sex app as it is a dating app. I like how the crossed out everything else underneath the rows of bed images too.

Grade: B+

 

Best use of honesty

Ad Review: Chip Shop Awards 2016 Winners

Brand: GambleAware

Entrant: Bank of Creativity/One Minute Briefs

Verdict: It’s so simple its genius. All the BoC did was rearrange the words. It’s perfect. It’s ironically humourous and honest. You do see a lot of young adult men going in and out of Ladbrokes and other gambling outlets. And while gambling can be a fun past-time, as with everything, it’s about moderation. And there is an gambling under-belly that is usually overlooked. So kudos to Bank of Creativity/One Minute Briefs for playing this category so well.

Grade: A

 

Best ad without a headline (Joint Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Seven Seas Cod Liver Oil Gold

Entrant: wondersnevercease

Verdict: See at first I had this image quite large on the desktop and couldn’t quite pick up why they used an image of the Hatton Garden burglary in this ad. Until I saw the Seven Seas’ ‘Cod Liver Oil Gold’ line. If only the stuff worked that well, it would be an absolute steal (yes you can break out the gong for the one, awful pun). This one also won the Chairman’s Award this year too!

Grade: B+

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: Specsavers

Entrant: The Marketing Store

Verdict: I would actually love to see this in real life. It would make heads turn whilst thinking whoever pasted that up must have still been hungover at the time.

Grade: B

 

Best ad for something that does not need to be advertised

Ad Review: Chip Shop Awards 2016 Winners

Brand: N/A

Entrant: Freelancer

Verdict: We don’t know who came up with this but it’s effective in times simplicity and approach. It answers the category’s challenged quite subtly. There’s not much else to add to this. Except now I’m wondering when Jeff Dunham is gonna tour again (still not over missing the last one).

Grade: B-

 

Best use of an alternative media space (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Prostate Cancer UK

Entrant: Multiply UK

Verdict: My reaction can only be summed up in this Adele gif.

giphy

Grade: A+

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: NSPCC

Entrant: Paul Bond/Matthew Wyatt – Creative Team

Verdict: This is actually brilliant. I actually would like to see Starbucks, Costa or other companies do this sort of thing. I mean their audience is massive so the potential exposure reach is substantial to say the least. It also won the Grand Prix award too, sweet!

Grade: A

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: Byron

Entrant: Paul Bond/Matthew Wyatt – Creative Team

Verdict: Finally! A stamp that would be handy when you can’t wash it off 12 hours later after being on a Sat night bender the night before. This is so clever, I’m surprised I never actually seen this happen in real life. And now I’m craving a burger. See, it works!

Grade: A-

 

Best rejected concept

++cooking cut 5 new enslate 1280×720 from Peppermint Soda on Vimeo.

Brand: Sweet’N’Low

Entrant: Peppermint Soda

Verdict: Hahaha this advert is a little naughty but it comes with a good twist. Now I want cake (I may have a slight obsession with food, only slightly though). The guy they used was quite good to I thought, funny, easy on the eyes and his accent was quite engaging. Although I think he got into his whisking a wee bit too much.

Grade: B

 

Best work for a brand you have not a hope in hell of winning (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Skittles

Entrant: Phil McDonald – Freelancer

Verdict: I love it. It gets the point across quite well, in the sense that it isn’t the same Skittles we all know and love. The colours make all the difference, it is their signature, their essence. Remove it and your left with something less special. Took America a long while to get there, so if they can manage it, maybe there’s hope for the Aussies too. Creative look and great copy.

Grade: B+

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: Amnesty International & Twitter

Entrant: People, Ideas & Culture

Verdict: This would make a glorious ad campaign. I do think in cases like this the 140 character limit is ridiculous although Twitter did say they were going to increase the count, but yet to see the result of this. It’s a serious subject so it’s nice to see that in the midst of the humour and jokey entries that we see the few who decide to take a more activist approach. Because who wouldn’t want to pitch for their dream client? I do like this entry alot. Mazel Tov!

Grade: A-

 

Best work for a client you have, but haven’t a hope in hell of running (No Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Huawei

Entrant: Ross and Ben

Verdict: Now before I comment, I have to point out that there was apparently no winner for this category and that this entry was ‘Commended’ so I guess this is the closest thing? I love the composition of the ad and with Keith Richards on the front, it really does say it all with the #ShouldHaveDiedAgesAgo tagline. I mean he is without a doubt the most undead man around.

Grade: B+

 

Best corporate identity

Ad Review: Chip Shop Awards 2016 Winners

Brand: Waitrose

Entrant: Paul Bond/Matthew Wyatt – Creative Team

Verdict: That is one classy bottle. Even if the O’s look higher than Lindsay Lohan on a oligarch’s yacht. Also this is Paul & Wyatt’s third award of this 2016 session. I’m sensing a pattern….

Grade: B

 

Best use of an animal

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: Nandos

Entrant: Freelancer

Verdict: Hehe oh Nando chicken, you keep trying but you aren’t blending in terribly well. I like the illustrative touch as well as the background which looks like a cross between parchment paper and naan bread. (Don’t pull that face, it’s nearly lunch and I’m quite hangry). You can see the other two ads here and here.

Grade: B

 

Best use of a celebrity (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Paul Daniels

Entrant: Creative Race

Verdict: I didn’t recognise the name Paul Daniels so after doing a quick Google search, I found out Daniels (born Newton Edward Daniels) was an English magician and television performer who passed away in March. NOW the ad makes sense!

Grade: B

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: London Sperm Bank

Entrant: School of Communication Arts

Verdict: See my verdict above for my original thoughts in the politcal ad category. Although I will admit its that’s damn good that its nice to see it won more than one category.

Grade: A

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: BT Sport

Entrant: osbornenash

Verdict: Love Gary. Those ears though…

Grade: C+

 

Best use of tech for tech’s sake (Joint-Winners)

Brand: MadeBrave

Entrant: MadeBrave

Verdict: Erm…you know, with enough time (and some bored engineers and developers), that could be an actual product. Thank goodness it isn’t though. Can you imagine the amount of foolery that would ensue from that? Divorces would quadruple, work efficiency would decrease dramatically and don’t get me started on that Carol. Ick, nast.

Grade: B

 

 

Brand: iPhone

Entrant: Hongik University / Sol Academy

Verdict: This is super-clever! I’m actually quite surprised Apple hasn’t thought of this, (watch em’ put out the exact same thing in 3 months and pass it off as their own invention). It’s a brilliant ad idea and one I think could have the potential to reduce the number of rogue and lost dogs out there. Although you’d have to wonder how long before they start doing that with people. On a lighter note, did you see those cute pups in the beginning? ADORBS!

Grade: A

 

Best parody (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Airbnb

Entrant: BORN SOCIAL

Verdict: Hehehe I like this. Be who you want to be. Wherever. (Whenever..*Shakira songs pops into head*). Fun art direction and the tagline is succinct and perfect. I think what I like about this funny ad is that it’s relatable and not too far-fetched that it actually couldn’t exist as an actual ad campaign.

Grade: B+

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: iPhone/Snapchat

Entrant: Alex and Emily creatives

Verdict: I won’t lie, that image above is not what won Alex & Emily the award. At least by itself. This slightly NSFW image was.  I’m not feeling particularly brave posting that on here so if you want to let your slightly morbid curiosity get the better of you, check it out on the CSA’s site. Other than that, the round-up is funny, ironic and pretty damn rude (if you’ve seen that particular picture then you’ll definitely understand the ‘rude’ part). Plus anyone who drags the Kardashians and their kind is all good in my books.

Grade: B

 

Best ad most likely to get the Chip Shop Awards up sh*t creek

Ad Review: Chip Shop Awards 2016 Winners

Brand: Airbnb

Entrant: We Are Boutique

Verdict: There are no words for this one….I let Adele sum up my feelings about this dastardly advert.

When-Someone-Asks-What-You-Did-Saturday-You-Spent-All-Saturday-Watching-Keeping-Up-Kardashians

Grade: A+

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: Adidas

Entrant: School of Communication Arts

Verdict: I’m looking at this and wondering “What’s the gag?”. So I look closer. I see the shoe has ‘A. Johnson’ written on it. My mind goes blank. So I open up google and realised A. Johnson in this instance stood for Adam Johnson. Yeah…that Adam Johnson. Damn SoCA.

Grade: C

 

Best ad without a visual (Joint-Winners)

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: Trainline

Entrant: AgencyUK

Verdict: Again, maybe it’s my designer brain on a RAM slowdown or something. But I kinda get what this ad is doing (or at least trying). But at the same time, it seems a tad bit excessive that the plot is completely lost on me. (Is it just me? Okay it’s just me).

Grade: C-

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: The Independent

Entrant: Mutiny

Verdict: I previously saw this elsewhere a couple of weeks ago but I cannot remember if it was from the CSA’s site or somewhere else. Anyway, some of us know how sometimes responsive web design will shorten text for the sake of legibility or space. But this has a hilarious, ironic twist. The titles are misleading but they still grab your attention don’t they? Also it makes a funny but crucial point. Good copy is fine, great copy is even better. If you have great copy, you don’t necessarily need visuals to make your ad stand out.

Grade: B+

 

Best shop window postcard (Joint-Winners)

 

Ad Review: Chip Shop Awards 2016 Winners

Brand: Claustrophobia Support Group

Entrant: Freelance

Verdict: Honestly I’m not sure what I can add to this. I think it’s a wonderful concept and it has been wonderfully put together.

Grade: B+

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: Refuge

Entrant: Momentum

Verdict: Sometimes placement is everything. And the beauty with this entry is that it’s another ‘oh so simple’ job. But it works effectively without going into too much detail or even that much effort. Not all creative has to be arduous.

Grade: B

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: Astronomy Club

Entrant: Freelance

Verdict: Took me 3 seconds before the saw the postick near the bottom (the visual was on full-view on my screen). It’s cute! Cost effective and creatively sly. No shade from me.

Grade: B

 

Best charity ad (Joint-Winners)

Ad Review: Chip Shop Awards 2016 Winners

Brand: Women’s Support Project

Entrant: Alchemy

Verdict: It must be Monday. It took me awhile to try and figure out what was going on in this advert. I originally took the visual too literally and thought it meant actual coin purses. Then I stood back a bit and took another. Oh dear.

Grade: B+

 
Ad Review: Chip Shop Awards 2016 Winners

Brand: WWF

Entrant: Oliver

Verdict: This is wickedly good. It works so well that it could work as either a double page spread or one of the tear-away adverts. It’s potent with a slight edge of humourous irony.

Grade: A-

 

Amnesty International – Would You Rather from Wesley Murang Jon on Vimeo.

 

Brand: Amnesty International

Entrant: University of Sunderland

Verdict: I was pleasantly surprised by this ad campaign. Couple of things. The combination of one of my favourite games ‘Would You Rather’ plus a noble cause, Amnesty is clever. Incorporating that as an interactive format that works across mobile, desktop and outdoor ads is wicked-smart. Putting those who participate in simulated circumstances and opening up their minds, hearts (and wallets) to the obvious dangers in the world, genius.

Grade: A-

 

Written by: JR

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